Current bidding technology can’t move fast enough. PredictiveBid learns as the data is received, and compares it against other data sources like CRM data to optimize for KPIs like lifetime value.
When were your algorithms built? PredictiveBid uses the latest in machine learning to process more data, faster, generating more predictable results. The results speak for themselves.
Unmatched data flexibility allows PredictiveBid to optimize search bids based on key business goals, not just clicks. By integrating with CRM data, PredictiveBid can optimize for lead quality, conversion rate, and customer lifetime value.
PredictiveBid has developed proprietary machine learning models designed to predict the best results based on a jillion combinations of data attributes, based on your marketing goals (lower CPA, higher customer LTV, increase in quality lead conversion). As more customers convert, PredictiveBid learns what combinations generate the optimum results of higher quality leads and lower CPA
Not all acquisitions are equal. Customer lifetime value is a more important metrics than clicks. With CRM data, you can optimize bids for higher quality.
Go beyond keywords to optimize based on geography, time zone, time of day, demographics, and more.
With PredictiveBid you can measure keyword or adgroup performance against metrics throughout the funnel. Click, chat, trial, conversion, and LTV.
Segments and audiences never get stale. Machine learning means up to the minute segmentation.